61 days of trading, summarised from the daily KPI table. The headline is a healthy top of funnel and a purchase step that does most of the filtering.
Daily series from fact_daily_kpis. Switch the metric to compare the shapes.
peak $836K on Nov 17
Event counts across the log, not session-distinct. The ratios still show where volume is lost.
3.8% continue from product views
41.7% continue from cart adds
Average revenue by day of week across the window.
Peak day drew 12,876 active users. All figures aggregate 61 rows of fact_daily_kpis.